This year’s Digital Innovation Award goes to Mandy Hunsicker, Alison Farr and Megan McKean in Atlanta for their great results on The Home Depot Tool Rental Blogger Relations Program!
Congratulations, ladies! You’ll each receive a $50 American Express gift card for your great work and digital leadership on this campaign!
The campaign used bloggers to drive traffic and sales conversion to the Home Depot Tool Rental site, www.homedepotrents.com, going beyond impressions as the standard measurement of success for blogger relations.Thought a combination of outreach efforts and client-supported SEO expertise, the campaign generated spectacular results, including:
- Reached online audience of more than 1.6 million; secured 18 unique blog posts/contests, 61 additional sites linked to or posted about one of the contests
- 100% of blogs included Tool Rental key messages, SEO terms and a link to homedepotrents.com; 100% included photos with their posts
- Increased traffic to homedepotrents.com from 2,193 daily visits to 11,615 visits; a 430% increase in site traffic
- Ten of the top 50 traffic-driving sources/sites to homedepotrents.com were blog sites that participated in gift card contests during campaign
- Drove higher quality traffic than their other marketing initiatives for the promotion duration
- Generated more than 19,000 comments on participating blogs who shared which Home Depot tool they would rent to complete their DIY project
Congratulations from all of us in Ann Arbor for this successful campaign, and thanks for your great work in promoting digital activities!
